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Making Your Ads More Clickable
Written by Ted Dhanik Companies like Pringles, Red Bull and Volkswagon craft visually stunning banner advertising that help to sell more than products. These ads sell ideas, with well-crafted copy and eye-catching visuals. A good ad tells a story and involves the user in its concepts, but a good ad also conveys a point and knows when to let the story go in favor of the benefits. Only testing will determine which technique works best for you, but you can use some simple design tricks to make your ads more clickable. Use Common Sizes Beginning with the large rectangle size (336×280), the most successful ad sizes are the medium rectangle…
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How Radar Guns Measure Speed
Radar is a directed radio frequency transmission that is projected to an object and bounced back, allowing users to send and receive information. The information may include an object’s location, size, shape, composition, and velocity. First developed during WWII as a means of locating enemy ships and aircraft, radar is now used by a number of devices for an array of reasons, including police radar guns meant to deter speeding. Radar Guns Explained Radar uses a phenomenon known as the Doppler Shift to measure the speed of objects. Similar to sound waves, radio waves have their own specific frequency, or the number of oscillations made for each unit of time.…
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Behavioral Vs. Contextual Targeting
Written by Ted Dhanik. The battle between contextual and behavioral targeting is just now coming to the forefront of display advertising. For a long time, advertisers utilized in-context links and ads to sell their products. Because of the nature of search, mainly that people tend to ask questions of search engines, contextual advertising was a reliable means for advertisers to draw upon text from the pages they were present on. Google’s Impact Google search ads were excellent tools for context, then organic optimization came around. This became a new twist on the idea of context, namely that you could use existing articles to try and sell your products. Google’s platform,…
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How to Metallize Plastic
Written by: Denton Vacuum Plastic does not innately conduct electricity. It’s also not usually reflective and glossy, unless you metalize it. The process leaves plastic pieces coated in a metallic shell, allowing usage in the same components that metal pieces would be used. Another advantage to metalizing plastic is that you can make a metallic component for cheaper than it would cost to make manufacture the metal piece. The final piece also has some protection against abrasion, and its lighter weight than a metal component would be. Here is how the vacuum metallization process works. Coating To begin, the piece is washed and coated with a base layer. This base…
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Optimizing Your Terminal Sever with the Right Software
Any large company needs to have a terminal server if they want to take advantage of the entirety of their staff. It lets countless people all get their work done at once and in a way that keeps everyone on the same page. Depending on the nature of your work, your own clients can be easily kept in the loop as well by giving them access. While there are many advantages to a terminal server, it can also be a real headache for management. Having that many people all working within your system at the same time can be a scary prospect and provide a number of challenges you’d rather…
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Thin Film Solar Uses Are Heating Up
According to the National Renewable Energy Laboratory, thin film photovoltaic (PV) cells produced roughly 3,700 megawatts of power worldwide in 2010. But recent research by Wintergreen Research shows that this might just be scratching the surface of what thin film evaporation can mean for the solar energy industry. Wintergreen Research estimates that thin film PV cells will be a $44 billion market by 2017, a 15-fold increase from 2010 levels. So why is this market expected to grow so much within the next decade? The growth can be partially attributed to the potential for new markets. According to Wintergreen Research, the auto industry is continuing to make inroads toward the…
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Sweepstakes Parlors 101
If you’re new to sweepstakes games, you might be wondering: what is a sweepstakes parlor? This blog post helps to define this relatively new type of business and explains why so many people are jumping on board. Sweepstakes Parlor Defined A sweepstakes parlor is a type of internet café business that offers consumers the opportunity to play internet sweepstakes games via computers. Similar to an internet café, the shop is home to rows of computers, anywhere from two to 100 of computers. A typical internet sweepstakes café might also feature a lounge area, a snack bar, and other games such as video games. Not Just another Internet Cafe Although a…
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Using Software to Improve Attendance
If you haven’t already checked, you might be amazed how much your company loses from people not showing up on time or staying as late as they should. Often it’s not a malicious thing or something people even do intentionally. They started out showing up on time, but as the years passed, that habit slowly eroded. Make 2014 the year you bring that habit back in your staff. Punctuality may not seem like the most important thing when it comes to the bottom line, but the truth is it can have a huge effect on how your company performs. Fortunately, 2014 is a great year to begin this goal as…
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Understanding Display Advertising
By Ted Dhanik Display advertisements have gained in popularity in recent years. Display ads are also often called point-of-purchase advertisements. Display ads can be both online and offline. These types of ads require thought and strategy. Marketers and advertisers who use these types of ads spend a decent amount of time researching a target audience so that they can come up with an enticing and interesting ad. Advertisers use these ads to gain the interest of a specific demographic. When display ads are placed online, they are put on websites that the target audience visits often. These types of ads function by not just attempting to calculate the actions and purchases…
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A Touch of Exclusivity
Standing out has always been something that most people aspire for. People always find more and more ways to differentiate themselves from the rest of the pack. Exclusivity is such a desired status and therefore, it is always nice to find better ways. Cars start out as stock cars rolling off the dealerships, after a few months, people start swapping options for better accessories. After some time, modified or personalized cars have become saturated with the available accessories in the market. As such, those who seek exclusivity have gone to something new, boats. Boats not only flaunt exclusivity, they also are very easy to personalize. The basic structure of boats…
