How the Mobile Revolution Changed Advertisements

Streaming apps have brought advertisements into a new light.

The rise of the Internet has led way to a focus on digital marketing techniques and the perception that radio is a relic of the past. In fact, radio may be more beneficial to people than most people might think.

The Rise and Fall of Digital Advertising

Digital advertising was all the rage when text links and banners were a “step up” from broadcasting due to the large amount of the population spending their time online. As expected, technology advanced and the mobile revolution began. Therefore, what made sense to target consumers through digital ads began taking a step backwards.

Mobile’s Rise

The mobile revolution has led to radio becoming more prominent in today’s culture due to the development of new streaming apps that allow users to access their favorite radio stations through their mobile phone. According to Steve Doctrow, of Rogers & Cowan, the newer generation, also known as the Millennials, is growing up with multiple entertainment options delivered right to their phones.

The mobile movement has brought advertising and marketing into the new ages and has opened up new strategies for businesses and companies to reach out to their consumers. It’s a win-win for the advertising industry as the concept of radio still remains prevalent in today’s society and the consumer base still has a new medium for which they can be reached at. New apps where you can stream your music even include advertisements in between songs. The transition is looking smoother than ever.