How to Use Content Marketing to Generate Leads

Content marketing is often overlooked in the world of affiliate marketing, because it’s a strategy that is believed to take too long. In fact, content marketing plays an important role in display advertising from the marketing and publishing side. Whichever side you fall on, these tips will either help you understand how optimization works or perform it for yourself.

Optimize a Blog

The key to any blog is a good theme that you can organize content around. It should be something easy to identify, like tech or home improvement, and it should be something you can update regularly. The biggest advantage is the traffic you gain, especially if you can learn a bit about your audience. If a blogger installs analytics, he will be able to track who visits his page and learn more about those visitors.

On the marketing side, good blog optimization is a component of solid targeting through buy-side platforms.

Buy Traffic

Buying traffic means that your banner advertising is shown on a blog or a website that has content on it. Your ads are typically matched by relevance, among other key metrics like bidding rate, so good content is crucial to good ads.

Landing Page

Content also plays an important role on your landing page, where it motivates users to do something like fill out a form or buy a product. Content should always be the first thing seen on screen before scrolling., and you should use concise language that communicates the strengths of your campaign. It also helps to utilize keywords in this content, as customers are more likely to be receptive to an ad that contains words they are searching for.

Bio: Los Angeles based Internet marketing expert Ted Dhanik is the co-founder of engage:BDR. Ted Dhanik has worked for Web properties such as MySpace.com and LowerMyBills.com, where he became adept at creating campaigns that perform. Ted Dhanik offers advice through multiple channels online, and at engage:BDR.