• Goods and Services

    How Banner Ads Work

    Author bio: Guest post is provided by Ted Dhanik, the president and co-founder of engage:BDR.  engage: BDR is a leading media company that offers marketing and advertising solutions to its clients.  Ted Dhanik has extensive experience with banner and display advertising and marketing of all different kinds.  Ted Dhanik was previously the VP of Strategic Marketing for Myspace. Everyone who uses the internet in this day and age has undoubtedly come across many banner ads.  Banner ads are the small advertisements that appear on web pages of all different kinds.  Banner ads vary dramatically in content and appearance, however, they all work the same way.  When you click on a…

  • Science

    Why Do Some People Always Focus on the Negative?

    By Phineas Upham Everyone has that one friend, the “negative Nancy” of the group who never seems to know how to look at the bright side of things. A new study suggests that it’s not entirely their point of view: they might be genetically predisposed to focus on the negative. Science Daily reports that a recent study published in Psychological Science reveals than a gene variant can cause people to process emotional events more strongly than others. According to the article, the study consisted of showing participants a series of positive, negative, and neutral words. People with the gene variant in question were more likely to see negative words than…

  • Goods and Services

    Display Advertising: Marketing for the Digital Age

    By Ted Dhanik The rules have changed in advertising since the internet has boomed as a primary source of entertainment and information. Newspapers are beginning to close their print departments in favor of publishing on a web site. Needless to say, the paperboy on his bicycle is looking for a new job these days. And unless they find the means to adapt, people working in advertising, and the businesses they represent, might be doing the same as well. The standard print ads and flyers have given way to banner ads and streaming promotions. The technology exists to apply advertising to the interests of an individual perusing through a website. The…

  • Goods and Services

    Emerging Marketing Trends

    By Ted Dhanik  As humans venture further and further into the technology age, businesses struggle to keep up with the constant change of landscape on how to market their products. The internet and use of it is one constant that is not going away anytime soon. And businesses are learning how to capitalize on the web to market their various products. The struggle comes because of the constant change in the web interface. This changes how the consumers shop, thus how the product is viewed and purchased- and the need for a new marketing plan has developed. Display advertising is a marketing tract that is successful in both its ROI…

  • Electronics,  Technology

    More Insight into Ionization and Sputtering Systems

    What divides magnetron sputtering from various other sputtering approaches is the very high level of ionization of the target material which is deposited on the substrate. The film deposited can be as thin as a few atoms, but it’s nearly as strong as a diamond. A magnetron sputtering system, likewise called high-power impulse magnetron sputtering (HiPIMS) and high-power pulsed magnetron sputtering (HPPMS), is a fairly new advancement in precision vacuum system processes. The first device was made by Kouznetsov in October of 2001. Most industries that create medical tools, optical instruments and semi-conductors have benefited from this technology If a product to be coated requires many layers of coating, it…

  • Software

    Why Monitoring Remote Desktops is a Good Idea

    Almost all of us have found ourselves in a situation where we’ve left an important file on a computer that we aren’t physically present at. Of course, if it’s a personal file, it isn’t all that serious but just in case this this is a work-related file, it can prevent or hold back productivity that can even make a real difference with the clients you work with. Of course, you can’t use Dropbox for these files since they are of a sensitive nature. So, with that said, one can try monitoring remote desktop software that allows you to access files on your system at work if you are at another…

  • Computer

    Reach for the Cloud

    In recent years, more and more businesses rely heavily on computer systems to go about their daily operations. A lot has changed over the last century in terms of data storage, from huge floppy drives that can only store a few bits of data, to small flash drives that has the capacity to store a collection of high-definition movies. It is a fact that technology will continually evolve into something better, and the only thing we can do is to keep up with the changing times. In lieu to these changing times, cloud computing has been developed. Cloud computing, or simply cloud, is a way of processing data that involves…

  • Electronics

    Safety and Vacuum Sputtering Systems

    Guest post is provided by Denton Vacuum, LLC, distributor of the Sputter Deposition system and associated vacuum technology. Visit their website for more product information. Many different materials can be used via vacuum metallization. Vacuum systems allow metals and other materials to be melted down at extremely high temperatures and condense on a target surface within the system. These systems are highly sensitive and require expert technicians for operation. For example, simply touching the system with bare hands can cause contamination due to oils in the skin. Proper cleaning requires expert care with gloves and a special solution. A certified technician is the best person to operate vacuum sputtering systems.…

  • Electronics

    The Science and Application of Sputtering Systems

    Guest post is provided by Denton Vacuum, LLC, providing the magnetron sputtering system for a variety of industry applications. View their website for more information. Vacuum sputtering technology like plasma-enhanced chemical vapor deposition allows for thin, diamond-like films to be laid on pieces of plastic or metal. The substrate to be laid in a film on the target is heated to levels so high, it can be compared to the temperature of the sun. As it cools, it condenses in a microscopic layer over the target, so thin that you would need an electron microscope to view the thickness of the layer. Because the layer is so durable, it can…

  • Technology

    Sputter Deposition Methods: Ion Beam Sputtering, Magnetron Sputtering and Reactive Sputtering

    Guest post is provided by Denton Vacuum, LLC. Denton Vacuum manufactures machines that employ precision sputter deposition methods for diamond-like film quality. Visit www.dentonvacuum.com for more information. Vacuum coating systems are an amazing method of laying down layers of metal so thin that they are only a few atoms thick. Even more stunning is that these layers are incredibly durable, compared to the strength of a diamond. Practical applications for this kind of technology is for coating semiconductor systems or anything else that might have to endure high temperatures, pressures or impact over time. There are 3 main types of sputtering methods offered today: magnetron sputtering, ion beam sputtering and…