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Major Benefits of Buy-Side Platforms
Buy-side platforms are very different from the usual ad buying experience, and a lot of newbies aren’t sure how to approach them because of it. These platforms have huge benefits to marketers of all sizes, especially when considering the benefits of real-time. Here are some of the major advantages that a buy-side platform can offer to you. Wider Inventory Google has only one network it draws from, which is quite large but still limited. Smaller networks of sites have plenty of inventory available, and buy-side platforms are able to draw from multiple networks to offer inventory to buyers. The expanded reach, coupled with micro-targeting, means you can precisely target segments…
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Software To Improve Efficiency In the Workplace
Written by Allied Time Making use of technology at work boosts the productivity of businesses and enables employees to focus on activities that add value to their work. Some productivity software are targeted towards businesses and provide organizations with the optimal tools in order to effectively perform their daily job. When some processes are automated and communication is eased up, productivity is enhanced. Connect Teams Virtually Instead of having teams assembled physically they can be connected virtually by using web portals or team sites. These portals enable employees to rapidly share projects and feedbacks from different branches and physical locations. Problem-solving and team collaboration is thus eased up. People are…
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What are MEMs?
Summary: MEMs are an exciting revolution in modern manufacturing. When you turn your smartphone on its side, the technology inside that makes the screen flip to a panoramic view is what’s known as a microelectromechanical systems. MEMs are somewhat different from nanotechnology, technically larger in size, but function very much the same way. Once it become plausible to utilize advanced manufacturing techniques like plasma-enhanced chemical vapor deposition, MEMs became one step closer to becoming reality. How MEMs are Made MEMs are made using a number of techniques depending on what is needed. In bulk, they are bonded to glass plates using a process similar to etching. PECVD is used to…
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What Oligos Mean for Medical Research
Medical research is an expensive endeavor, and results can sometimes produce more questions than answers. Costs are also spread out over several months or years, the time it takes to conduct the test. It can be difficult to use live test subjects for a number of reasons, like the costs of having them come to the facility for testing. A synthetic nucleotide/polynucleotide can solve many of these challenges effectively. Precise Testing When a researcher wants to study how a disease reacts with certain chemicals, he or she needs a specific strand of DNA in bulk. This is far more efficient than waiting for live patients, especially in times of crisis…
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How GPU works in Aircrafts
Generally, most starter motors and generators operate on turbine engines that work alongwith 30 volts without causing any damage. The highest amount of amperage draw is felt at the moment when the starter is activated. The amperage figure could climb up to 1000 amps on certain gas turbine start up engines. As the startup continues, requirements in terms of amperage drop down throughout the activation cycle. A battery would need to be in good state by this time in order to minimize a voltage drop as a considerable load is applied during the start up. Usually as a load is applied to a battery, the voltage would tend to drop…
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How Age and Gender Impact Mobile Advertising
Mobile marketing requires marketers to guess not only at a user’s intent, but where he or she may be located and what he or she may be doing as well. Mobile users are motivated buyers who are utilizing their phones to comparison shop and find new locations to shop and entertain themselves. Of course, interest and location are not the only factors in mobile marketing, and it’s important to know what qualities your audience may possess that would help you reach them more effectively. The Age Effect The more you know about your target market’s age group, the better your chances of marketing to them successfully on a mobile device.…
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Detecting Click Fraud
Click fraud is the elephant in the room, except this elephant is slowly eroding the budgets of marketers around the world. It’s not something most people are comfortable discussing because they often have no solution to solve the problem. The good news is that while click fraud is elusive, it’s possible for you to detect if you know your campaigns well. Here are the signs you ought to look for, and what to do if you suspect you are a victim. Click Fraud Might Be Occurring if… If your display advertising campaigns experience sudden spikes, increasing or decreasing clicks you receive, you could be part of click fraud. People have…
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Giving your employees an IT education
Written by Brand College You would be surprised as to how easy it is for you to actually give your employees proper training in IT courses. All you would need to do is look for Microsoft training Los Angeles or even Information Technology Training Los Angeles and you would find several hits that are completely relevant and competent as well. If you already have employees that have a computer science background or have taken IT courses before, these courses are perfect for them so you can update their skills and training to the current practices and standards that the industry has. This way, your network would remain completely secure and…
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How to Leverage Data to Drive Sales
Writing excellent marketing copy is one of the biggest contributors to your overall conversion rate in a campaign. The trouble is coming up with that copy in the first place. You never want to start from a blank slate, so your alternative is to draw inspiration from outside sources. Once you’ve learned how to leverage data you’ve gathered from social networks and your own data, your banner advertising will see great improvements. Analytics and Social Signals There are basically two types of signals you can use to inform your copy: social signals and your own analytics. Social signals refer to the potential interactions that can occur on social media. “Likes,”…
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How to Use Content Marketing to Generate Leads
Content marketing is often overlooked in the world of affiliate marketing, because it’s a strategy that is believed to take too long. In fact, content marketing plays an important role in display advertising from the marketing and publishing side. Whichever side you fall on, these tips will either help you understand how optimization works or perform it for yourself. Optimize a Blog The key to any blog is a good theme that you can organize content around. It should be something easy to identify, like tech or home improvement, and it should be something you can update regularly. The biggest advantage is the traffic you gain, especially if you can…
